Health Profits Academy 6-Week Intensive Coaching
Preflight Training #2
In this 2nd optional "pre-flight" training session, Buck identifies several "House Is On Fire" dietary supplement markets utilizing web-based techniques and tools, most of which are free. He reveals a simple trick for teasing out the best selling offers of supplement companies operating "under the radar" plus shows how to cross check them against the best-selling "Big Pharma" alternatives. Finally, he opens up the lines for a very valuable and engaging Q & A session.
Preflight Training Resources
- Top Most Prescribed, Top-Selling Drugs
Top 10 pharmaceutical drugs by monthly prescription and by sales. Includes associated conditions these drugs are meant to address. Source: Medscape.com (Google "Top 100 Most Prescribed, Top-Selling Drugs")
Macromark.com - Specializes in the brokerage of targeted email and direct mail lists. The "Search Datacards" menu item on the home page offers a wealth of insight on hot dietary supplement markets and other valuable competitive intelligence.
Other sites referenced:
Advanced Bionutritionals - Example of a dietary supplement company flying "under the radar."
Swanson Vitamins - Condition-specific product ideas.
Supply Side (Ingredient Marketplace Show) - One of Buck's favorite conferences for discovering unique ingredients backed by human clinical studies.
- Healthy Directions Omega Q Plus Direct Mail Piece
Example of a direct mail piece that has been seen in the mail more than once. Multiple mailings is a strong indicator that this offer is a winner. Source: WhosMailingWhat.com
WhosMailingWhat.com - [Fee-based] Very powerful competitive intelligence tool. Allows you to research and track both direct mail and email marketing campaigns.